Four Ways to Improve the Customer Experience Through Subscription Programs

Posted on by Chief Marketer Staff

Throughout the pandemic we’ve seen a rise in the demand for subscriptions—up 41 percent, according to research from Ordergroove—as an effective way to build customer relationships and provide value. Following are ways in which subscription programs can improve the customer experience, according to a piece in Multichannel Merchant.

Personalize the Shopping Experience

Use customers’ purchase history to match the right products to the right shopper. This data can also be used to manage communications and time them appropriately with artificial intelligence technology.

Prove Value Through Cost Savings

Providing discounts for subscribers helps to build brand relationships. Offering greater savings the more a customer buys or introducing reward and loyalty programs that include opportunities for discounts are effective tools.

Streamline the Purchase Process

Focus on providing a customer experience that’s as seamless as possible. Allow customers to easily update account information to build trust and provide a sense of control, and give users the opportunity to subscribe at checkout. Having the ability to change and update subscriptions will help mitigate “flavor fatigue,” or the sense of boredom customers might feel from purchasing the same products again and again.

For more ways to enhance subscription programs, read further in Multichannel Merchant.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open