Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
eMarketer has released a report that finds there is still plenty of confusion around social listening.
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here's why and how you should make it happen.
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.
With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.
As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
Here's few key ways that brands today are creating signup-worthy email subscriber list capture forms.
Marketing trends can be hard to predict. Here's a look into the future at 10 marketing trends that will help you drive conversations and conversions.
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