CONSUMER-MARKETING | DATA-ANALYTICS

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.

Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.

3 tools to track and analyze Instagram content and why you need them.

Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.