CONSUMER-MARKETING | DATA-ANALYTICS

Brand Tactics: The Scavenger Hunt is On

|  by Brian Quinton

Brands are using scavenger hunts as productive ways to interact with customers, but also as a means to educate people about products or services. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks.

Promoting Healthy Products and Lasting Loyalty: 4 Case Studies

|  by Chief Marketer Staff

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support…

High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

|  by Brian Quinton

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

Destination: Loyalty

|  by Chief Marketer Staff

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.