CONSUMER-MARKETING | DATA-ANALYTICS

Destination: Loyalty

|  by Chief Marketer Staff

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.

The Art of Ageless Marketing

|  by Chief Marketer Staff

Given the composition of our population, there is no need to choose between the youth market and the older consumer. In fact, to be successful you have to have them both--and you can, by focusing less on the differences between old and young, and more on the similar benefits both groups expect from your product.…

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

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