CONSUMER-MARKETING | DATA-ANALYTICS

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

The foundation of naked marketing must be built around empowering your current users to review your product.

Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.