Articles by Andy Batten

Attribution: A Linear Approach to Conversion Credit

February 9, 2016 |  by Andy Batten

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Maximizing Media Spend Along the Customer Journey

July 7, 2015 |  by Andy Batten

In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips