Four Tactics for Engaging Women as Healthcare—and General–Consumers
Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.
CONSUMER-MARKETING | DATA-ANALYTICS
In-Store Marketing: Don’t Overlook the Hispanic Consumer
It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.
The Art of Ageless Marketing
Given the composition of our population, there is no need to choose between the youth market and the older consumer. In fact, to be successful you have to have them both--and you can, by focusing less on the differences between old and young, and more on the similar benefits both groups expect from your product.…
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