CONSUMER-MARKETING | DATA-ANALYTICS

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”

Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.

As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

Lists featured this week include Mom365 and Logos Bible Study Software.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.