Channel | Facts & Figures

2014 Marketing Takeaways

|  by Chief Marketer Staff

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

Successfully Navigating a Rebrand

|  by Chris Trick

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200

CM 200

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