Channel | Facts & Figures

Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.

Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.

The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.

The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to…

Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.

Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.

A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.