Brands are capitalizing on the emotional power of beloved brands and concepts from years gone by to connect with audiences this summer. Want proof? Just look at any child (or, let’s be honest, child at heart) roaming the streets and happily running down their phone battery searching for a Jigglypuff or a Psyduck. Reliving fond memories is the wave of the future.
On Forbes.com, Lauren Friedman explores the why connecting with beloved icons is the path to creating social bonds in an impersonal digital world.