Channel | Facts & Figures

Marketing to Gen Z

Get On Fleek—Start Paying Attention to Gen Z

|  by Cory Munchbach

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

5 Common Mistakes in Setting Brand KPIs

|  by Brian Rafferty

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

3 Tips for Marketing to College Students

|  by Paul Jacobs

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

A New & Improved Return on Ad Spending Formula

|  by Todd Crawford

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

CM 200

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