Channel | Facts & Figures

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

If you're planning to increase digital ad spending in 2017, you'll be under pressure to prove its effectiveness and impact. Here's 3 tips to help.

The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.

If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here…

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.