Channel | Facts & Figures

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

Original research and quotes from customers are among top elements in content that help build B2B brand trust.

Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.

New research indicates that hiring to fill open marketing positions might take longer than you think.