Channel | Facts & Figures

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

There’s an old saying about “all press being good press.” Somehow, I don’t think Ivanka Trump feels that way these days.

Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue.

Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.