Burberry Uses Snapcodes to Unlock Fragrance Content
One of the top challenges marketers say they face is keeping up with the latest marketing technologies; ‘What’s the latest technology and can it help my brand?’ they wonder.
Burberry is meeting that challenge through a partnership with Snapchat’s Discover channel. It is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive grooming and fragrance content.
A campaign video, shot by director Steve McQueen, promotes the Snapcode campaign. Get the details.
