Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

Posted on by Chief Marketer Staff

OkCupid’s recent collab with generative AI, which enlisted ChatGPT to write in-app matching questions for users, resulted in a boost in website traffic and extensive media coverage for the brand. Ahead of CM sister pub PRNEWSLeveraging AI for PR online seminar on March 27, speaker Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI, what his event session will entail, and advice for PR pros experimenting with the technology.

OkCupid matches people on what matters to them through in-app matching questions. These help us determine who is most compatible based on how they respond to our questions,” Kaye said. “At the beginning of last year, we decided to have ChatGPT write our matching questions for us, and the chatbot generated questions have been answered almost 4 million times.

Read the full article at prnewsline.com.


Related Posts

Comments are closed.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!