Time Warner Touts Speed Via TNT Racing Series
Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.
Consumers who sign up for any Time Warner Cable service (digital cable, high speed Internet or phone) at CompUSA or Circuit City stores between Aug. 1 to Sept. 30 will be entered into the Time Warner Cable & Turner Network Television’s in HD-Rev Up! sweepstakes for a chance to become an honorary member of the Hendrick Motorsports Pitcrew.
The campaign leverages Time Warner Cable Media Sales’ relationship with Jeff Gordon/Hendrick Motorsports team, which includes famous racers Kyle Bush and Jimmy Johnson.
One grand-prize winner will receive one four-day trip for two to a 2007 Nextel Cup Race broadcast on TNT, hotel accommodations, a guided race tours , two team jerseys, a gift package, and $1,000 spending money. Source Marketing,Westport, CT, Time Warner Cable’s agency of record, handles.
Source Marketing is using the assets of the Nextel Cup Racing to bring consumers a compelling promotion that ties back to Time Warner’s Cable’s lightening fast services.
“It’s exciting to see a cable company work with the assets and program [of the Nextel Cup Races],” said Catherine Gordon senior VP-Source Marketing. “It brings the services to life.”
To sweeten the deal, Time Warner Cable is offering $100 in savings to customers who sign up for cable and HD services; $100 in savings for signing up for Road Runner High Speed Internet service and $50 for registering for digital phone services. About 50 CompUSA stores and 140 Circuit City stores will participate in the promotion. Time Warner Cable serves roughly 15 million cable customers.
“Nextel Cup Racing is very compelling content,” Gordon said. “The sweepstakes is sexy. But the [promotional offers] are compelling. We expect to see good results.”
The promotion runs through Sept. 30. P-O-P materials, TV spots and online materials support.
