Starburst Puts Texting Promo on 60 Million Wrappers
Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones.
The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages.
Participants have two choices: they can text in the short code “juicy” and follow the prompts to play or go online at Starburst.com to enter. Players find out instantly if they have won and are automatically entered in the sweepstakes. Three grand prizes are 42-inch flat-screen TVs with digital video recorders; 50 instant-win prizes are a portable audio/visual entertainment media center and audio files; 100,000 instant-win second prizes are a downloadable audio file; 100,000 instant-win third prizes are a coupon for a single-size package of Starburst Fruit Chews.
The game ends Sept. 30. D.L. Blair, Inc. handles the promotion.
