Special Reports

Taking the pulse of marketers on the value—and impact—of connected experiences with integrated marketing and engagement strategies.

In this conversation with BrandMuscle’s Richard Mendis, Chief Strategy Officer, you'll discover how through-channel marketing automation, or TCMA, allows marketers to maximize performance through managing brand assets and localizing them efficiently.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration. In this conversation with Templafy head of demand Chris Lewandowski, you’ll learn the ways marketers can optimize and standardize content creation

With the majority of U.S. consumers social distancing at a home, and with brick-and-mortar retail options vastly reduced, ecommerce sales have skyrocketed. But the adoption of digital shopping, experts agree, is unlikely to go back to pre-COVID-19 levels. Brands that are quick to adopt new ecommerce solutions will be better poised to edge out their…

Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

In this Chief Marketer special report sponsored by Keen, discover how to use the right numbers to showcase marketing’s worth to the C-suite.

In this Chief Marketer special report sponsored by Arm Treasure Data, we look at the personalization trends and tools marketers should consider to make the most of their customer data and optimize their martech spend.

In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.