Topic | Bacardi

ECOMMERCE IN THE COVID-19 ERA

With the majority of U.S. consumers social distancing at a home, and with brick-and-mortar retail options vastly reduced, ecommerce sales have skyrocketed. But the adoption of digital shopping, experts agree, is unlikely to go back to pre-COVID-19 levels. Brands that are quick to adopt new ecommerce solutions will be better poised to edge out their…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

CM 200

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