Topic | Personalization

Improving Online Personalization: 5 Tips

|  by Trevor Legwinski

Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.

4 Reasons to Make Personalized Marketing Analytical

|  by Peter Moloney

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

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