10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
How General Motors is making progress with its first-party data strategy.
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
In this Chief Marketer special report sponsored by Keen, discover how to use the right numbers to showcase marketing’s worth to the C-suite.
Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
Click here to view the 2023 winners!