The average marketing organization currently has more than two dozen solutions in play, and a few more in the wings. How can marketers figure out which technology will help them achieve digital transformation? How can they leverage their existing martech to create personalized marketing strategies that engage and convert prospects at all points of the funnel?
In this special report, we look at the trends and tools marketers should consider to make the most of their customer data and optimize their martech spend.
- How martech can improve every stage of the buyer’s journey
- 7 ways to unleash the power of customer data
- The martech questions every marketer needs to answer
- How brands like Subaru, Shisheido and PARCO are using data to fuel multichannel success