If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it.
As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.
Media agencies are missing a number of key opportunities when marketing to LGBTQ consumers. Learn how the divide breaks down in this new research.
The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.
Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.
Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.
The role of chief marketing officer has been elevated from brand and marketing plan manager, to enterprise-wide revenue driver.
Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.
Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.
