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The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.

An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.

Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart.

Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel.

Here’s five flaws you need to avoid to write a
winning sales proposal and close the deal.

State Street and Formlabs shared their strategies for
creating an engaging, human connection with content.

Forbes’ “30 Under 30” includes a list of the most innovative and
sharp up-and-coming marketers age 30 and under.

AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention.