Search Results for: research

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30 […]

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI). 

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they’ll remember.

Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.

The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.