Ahead of the Game

How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign today? We asked Sean Cunningham, President and CEO of the VAB, and Will Trowbridge, Founder and CEO of Saylor, to weigh in.   Said Cunningham: “In terms of Super Bowl advertising strategies, over the last few of years we’ve seen more […]

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Cynopsis Sports Media Awards

The Sports Media Awards honor the best in sports programming, marketing, and talent.

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From the Editors

The Hidden Influence: How Emotions Drive our Choices

Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]

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