Millennials Archives - Chief Marketer

Holiday Sales to Increase 4% with Gen Z and Millennials Leading the Way

Gen Z and Millennials Now Drive Half of Holiday Spending

New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning double-digit increases. Deals, early shopping and tech tools will also define 2026 holiday shopping.

Facts & Figures

6 Ideas for Marketing to Millennial Parents

Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them

Data Driven ROI

TV Is the “Good Screen” for Millennial Parents

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.

Agencies

B2B Millennials Place Value on Relationships: Survey

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

Agencies

Marketers Most Wanted: Millennials

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

Agencies

Why Marketers Should Put on Wearables

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Agencies

4 Ways Social Positions Brands as Destinations for Millennials

Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.

Agencies

Engaging Millennials With Agile Digital Ecosystems

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Agencies

Communicating With Millennials: Why Messaging Apps Matter

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo’s Flurry Insights.

Email

Millennials Still Favor Email: Survey

Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.