Diversity + Sustainability
PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR
What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.
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Corporate Social Responsibility
Five Questions With Janice Kapner: Why Agility, Honesty and Alignment Are the Cornerstones of Modern Communications
Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.
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Corporate Social Responsibility
PR Roundup: Creators Get Certified, Bieb-chella Buzz and Philanthropy’s Trust Problem
This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.
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Shopper/Retail
Inside Back Market’s Strategy to Break Into U.S. Market
The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.
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Corporate Social Responsibility
Amid Crisis, Banana Ball Benefits from Uncharacteristic Serenity
Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.
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Sustainability
Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative
We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.
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Corporate Social Responsibility
PRNEWS Unveils 2026 Purpose & Impact Award Winners
PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.
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Corporate Social Responsibility
PR Roundup: Burgers Win, Macy’s’ Clear Warning and Lush Stands Up
From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.
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Branding/Marketing
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.
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Corporate Social Responsibility
Anthropic Walked the Walk
The refusal of Anthropic to waiver under political pressure and compromise its AI safeguards can lead to improved employee morale, increased productivity, attracting and retaining talent, gaining news business and engendering trust.
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Corporate Social Responsibility
PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters
PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead