Diversity + Sustainability
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
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Crisis Management
PRNEWS Announces Honorees of the 2024 People of the Year Awards
The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.
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Video Marketing
Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship
We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.
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B-to-C Events
Ideas Roundup: Back-to-School Event Campaigns for Every Age
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to […]
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Demand Gen
How Brands Can Build Trust and Loyalty Through Customer Engagement
It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.
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Diversity, Equity & Inclusion
Understanding Misogynoir and its Impact on Public Relations
Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.
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Video Marketing
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
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Digital
ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution
ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
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Branding/Marketing
PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Digital & Technology
Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal
At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the PR Lions Grand Prix for Idea Creation for their “Misheard Version” campaign for Specsavers. Ogilvy PR also earned big accolades […]
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