Topic

Data Driven ROI

AI
Using AI-Driven Data Platforms While Remaining Ethical

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.
Marketers
Clicking With B2B Customers: 4 Lessons From B2C Marketing

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.
Technology
Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
Data Driven ROI
Trends in Evaluating and Measuring Brand Reputation

Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.
Acquisition
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment

Strategies to drive sales and marketing alignment in your organization.
Agencies
Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact

Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.
Data Driven ROI
3 Ways to Create Personalized Customer Experiences on a Budget

Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
Data Driven ROI
5 Principles Every Modern Marketer Should Prioritize Right Now

For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.
Social
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

How brand lift studies can help marketers measure the impact of influencer marketing campaigns.