Tech Stack

The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES on Monday ahead of its official kickoff on Jan. 7. AI agents will dominate brand engagements, customer service interactions and avatar-led gaming experiences.

Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content packaging, strategic AI integration, dynamic paywalls, multi-platform optimization, and the rise of commerce media. Not only do these shifts redefine how publishers operate but they will also unlock new opportunities to capture value and deepen audience engagement.

Melanie Huet, president of brand management and Innovation at Newell Brands shares three ways the company is using generative artificial intelligence in its marketing efforts including for an insights analysis tool, consumer personas for market research and for innovation speed. The ROI and employee adoption from its efforts are real. Newell Brands is the global […]

Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights.

Picture your Slack channels lighting up faster than a Kendrick Lamar Drake diss-track drop—and each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? We’ve got your cure. Welcome to our annual roundup of 2024’s must-read AdMonsters Decoders—a.k.a. your one-stop shop for “What Is,” “How To,” and “Deep Dive” explainers in ad tech.

As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchanger’s guest contributors in 2024. They offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises […]

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for a reason. Let’s revisit the news that defined the year and explore what’s next for 2025.

As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.

Carve Designs vets all of its technology deployments on if it will produce a high return on investment, CEO Thayer Sylvester says. The style quiz checks all the boxes but robust personalization has not proved its worth yet. Apparel brand Carve Designs wants shoppers to find their ideal swimsuit fast, buy it and then keep […]