Tech Stack
Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks
Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.
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AI
Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout
AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.
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Campaigns
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]
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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.
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AI
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
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Shopper/Retail
‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending
NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.
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AdExplainer
What Does A Beta Test Of A Sell-Side Agent Look Like?
Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […]
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Shopper/Retail
Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators
Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.
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Tech & AI
When Aflac Integrates AI into Customer Service — And When It Doesn’t
Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy.
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Leadership Advice
New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership
Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]
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Shopper/Retail
How Boll & Branch Spotted Scammers Attempting Generative AI Fraud
CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.
