Tech Stack
PubX Raises $5 Million And Buys Digital Governance Startup Compliant
Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations happen when a large language model queries a demand-side platform that doesn’t know how to talk to an agent. Legacy […]
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AI
Inside Mortgage Solutions Financial’s ChatGPT Ad Experiment
Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.
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Profiles & Campaigns
The UPS Store SVP: Character Marketing Isn’t Just For B2C
In this Q&A, The UPS Store’s Senior Vice President of Marketing shares that small-business owners relate to empathetic characters just like everyday consumers, and that can lead to a sticky marketing campaign.
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AI
Everyone Has An Opinion On The Best AEO Tactics. Do Any Of Them Really Work?
“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to […]
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Branding/Marketing
What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy
Sean Gilpin, CMO at Hyundai Motor America, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.
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AI
ChatGPT Ads Hit A $1 Billion Run Rate. Here’s What Advertisers Say Will Get Them To Spend More
Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue run rate. For those less trained in finance-bro vocabulary, “annualized revenue run rate” is […]
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AI
AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch
The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are exactly what they sound like: AI personas, each with […]
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AI
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent […]
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Shopper/Retail
AI Delivers High-Value Shoppers to Retailers, New Data Finds
Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel.
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Research
New IAB Framework Aims to Standardize Measurement of AI-Powered Visibility
Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing.
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Marketers on Fire
Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation
Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.
