Tech Stack
Eight Ways Supernova PRIDE Put Inclusive Leadership Into Practice
At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.
-
Behind the News
Social Platforms Failed GLAAD’s Safety Test. What’s The Lesson For Publishers?
GLAAD’s 2025 Social Media Safety Index (SMSI) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram, and Threads—specifically for LGBTQ users. Spoiler alert: they all failed the test.
From
-
AI
The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.
From
-
AI
It’s Gonna Be the Year of AI for the Next Five Years
Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy.
From
-
AI
What Podcasting Gets Right About Attention (Even If the Budgets Don’t)
At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.
From
-
AI
How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions
Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.
-
AI
What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.
From
-
Tech & AI
Walmart launches generative AI shopping chatbot
Walmart debuted an app-only generative artificial intelligence chatbot, named Sparky, that can summarize reviews, offer product recommendations based on shopper requests and create product comparisons. Walmart displays the “Ask Sparky” feature as a main button on the bottom navigation bar of its app. Sparky can answer non-product-specific questions as well, such as the weather, sporting […]
From
-
Acquisition
AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.
-
Decoder
A Smarter Rate Card, Prescribed by the Yield Doctor
James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
From
-
cookies
Why Publishers Shouldn’t Pause Cookieless Data Strategies
It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
From
