Search Results for: research

The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. Naturium’s marketing team reviews all social media content that mentions its brand to listen to shoppers and find influencers.

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community’s growth in size and purchasing power will attract marketers that want to connect with this community the right way.

Everpure CMO Lynn Lucas dishes on the company’s rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B.

The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.

Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the decrease in martech as a percentage of marketing spend. We review the highlights of the report, including insights on increased paid media spend and AI maturity.

OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15-minute walk from the festival’s main center of gravity. It was a rather sedate way to unveil what […]

Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.