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The essence of aperitivo culture is wending its way into sampling experiences, offering attendees a slice of the beloved Italian social ritual of gathering for light, pre-dinner drinks and bites, and unhurried conversation, within vibrant branded settings. And a host of consumer behaviors and appetites is feeding the trend, from the rising popularity of early-evening […]

The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, across devices, across platforms, across sessions, became the industry’s defining capability and its core value proposition. But that infrastructure doesn’t […]

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop.

For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009.

PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

ChatGPT Ads continues to grow, expanding to 26 new countries. But it’s still figuring out what, exactly, those ads will look like moving forward.

At the Mid-Atlantic MarCom Summit in Washington, D.C., on Oct. 14, communications leaders discussed how they are adjusting social strategies and what makes the work difficult.

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […]

The 15th annual IMEX America brought together over 17,800 event professionals, venues, and destinations to Mandalay Bay Convention Center in Las Vegas Oct. 13-15. More than 96,000 scheduled meetings—an equivalent of five years—took place during the event’s largest edition to date. Here’s what stood out to us in sessions and on the busy showfloor. Who’s […]

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.