Best Practices
PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment
PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.
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Corporate Social Responsibility
The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications
Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.
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Crisis Management
AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.
The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.
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Crisis Management
PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.
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Branding/Marketing
How TextNow’s Deeper Research Led to its First National Brand Push
TextNow, known as a free or low‑cost wireless option, has launched its first national brand campaign and is stepping onto a bigger stage by attempting to show its audience the best prices for its wireless plans.
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Crisis Management
Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community
From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.
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Digital & Technology
Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.
Two things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.
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Leadership Advice
How MDVIP’s CMO Markets to Doctors and Patients Simultaneously
Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.
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Marketers on Fire
Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation
Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.
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Crisis Management
AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors
A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.
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Branding/Marketing
PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]
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