Best Practices
PR Roundup: Marissa Mayer’s Demo Misfire, How AI Is Shaping the Midterms and Lime’s Civics Playbook
PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right.
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Branding/Marketing
PR Roundup: The Eagles’ Fragmented Crisis Response, Why AI Visibility Scores Can Mislead and Chipotle’s 25-Year Halloween Tradition
PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.
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Branding/Marketing
ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver
At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.
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Branding/Marketing
PR Roundup: A Press Secretary’s Rough Debut, Social Media’s Growing Role in Elections and Kim Cattrall Returns to PR
PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.
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Diversity, Equity & Inclusion
Hispanic Expertise Isn’t Seasonal. Your Spokesperson List Shouldn’t Be Either
Every Hispanic Heritage Month (HHM), Hispanic voices get more visibility. But once Oct. 15 passes, communicators should ask who will still be quoted on Oct. 16 and throughout the rest of the year.
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Branding/Marketing
Ben & Jerry’s Co-Founder: Authenticity Is the Work, Not the Ad
Ben & Jerry’s has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he’s asking marketers and communicators for help.
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Campaigns
Chief Marketer Announces 2026 Campaigns of the Year
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year.
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Branding/Marketing
X and Morgan Stanley Bet Financial Chatter Can Drive Trades
At AWNY, Morgan Stanley and X detail their Cashtags partnership, a live test of whether real-time financial interest can drive customer action and how to measure that connection.
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Branding/Marketing
How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility
At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. discussed how to build and keep credibility with their audiences.
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Branding/Marketing
PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI’s Reputation Problem Gets a Formal Warning
PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.
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Crisis Management
PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120
The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.
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