Trends
AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner
It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the […]
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Marketers
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ad agency, navigating the same tariff craziness, as well as the flood of Temu advertisements that are being pulled from the US market. And that’s not to mention the platform AI solutions all looking to […]
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AI
Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds
After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.
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ROI | Metrics
Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty
In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers.
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Trendwatch
Chips Ahoy shifts paid media to digital from TV spend to target Gen Z households
Sabrina Sierant, senior director at Chips Ahoy, shares details on the cookie’s rebrand, its on-the-go target audience, retail media networks and more in this Q&A. Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands, such as Sour Patch Kids and Swedish Fish, and its confectionery business. […]
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Video Marketing
Wistia State of Video Report: Engagement Rates Down, Content Less Promoted
Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work.
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Marketers
How AI Helps Butler/Till Curate High-Performing PMPs
Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools […]
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AI
Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility
Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.
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Marketers
Trump’s Tariffs Are Bad News For Anyone Who Relies On Ad Revenue
The Trump tariffs are official – and the impact on ad spend could be even more grim and wide-ranging than expected. On Wednesday, President Trump announced 10% baseline tariffs on just about every country, including a few uninhabited islands. Certain countries, including China, Vietnam, Taiwan and the EU got slapped with even higher tariffs. The […]
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Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
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Marketers
Keeping It Simple At The 2025 ANA Media Conference
Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.
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