Trends
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
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Online Advertising
Oikos Opts for Streaming With its Super Bowl LX Ad
For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.
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Marketers
Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. Since the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years […]
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Marketers
The Super Bowl Is A ‘Performance Trigger’ For Marketers
The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
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Marketers
2026 Events & Award Deadlines
Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May 18-20, 2026 | Park MGM, Las Vegas September AdExchanger’s Programmatic IO September 28-29, 2026 | Marriott Marquis, NYC AdExchanger Awards September 29, 2026 | […]
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Marketers
Amazon Ads Opens A Beta Test For Its New MCP Server
Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.
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Social
Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips
PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.
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Agency Life
Agency News: Impact XM and Jack Morton Merge
Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include […]
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Marketers
How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’
NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.
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Trends
GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26
VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.
