Campaigns + Creative
The Brief: Jargon Bars and Il Fresco Peroni
This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco Peroni.
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B-to-C Events
Stagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases
This year’s edition of the Stagecoach Music Festival brought the biggest names in country music to Indio, CA, including headliners Cody Johnson, Lainey Wilson and Post Malone, with a few surprises (hello, Pitbull!) over the April 24-26 weekend. And while temperatures weren’t scorching as in years past, high winds came out in full force, causing […]
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B-to-B Events
Field Report: Product Demos That Delivered at NAB 2026
The 2026 NAB Show, April 18–22 at the Las Vegas Convention Center, brought together more than 58,000 media professionals shaping the future of how content is created and delivered in entertainment, sports, news, and other forms of storytelling. Almost half of the audience members were first-time attendees, with 22 percent coming from outside the U.S. […]
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B-to-B Events
10 Things We’re Fired up for at the 2026 Experiential Marketing Summit
The 24th annual EMS arrives in Las Vegas this month with a theme that feels fitting for the moment: human connection in the digital age.
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B-to-C Events
The Brief: ‘Pouroscope’ Stations and Billboard Bars
This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience.
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B-to-C Events
Experiential Marketing Trend of the Week: Miniaturized Touchpoints
Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand activations may take comfort in a growing industry trend: miniaturized touchpoints. Charming, playful and intriguing, these tiny tokens of engagement, from collectibles to micro-spaces, are earning bigtime attention. MGA’s Miniverse MGA Entertainment drummed up a whole lot of buzz […]
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B-to-C Events
IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and […]
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B-to-C Events
How Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers
For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, […]
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Top Women Network
Ahead of the World Cup, Hisense CMO Leans into Hosting Message, Not Just Sports
Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.
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Marketers
This Golf Brand’s Strategy Is to Make Inclusive Marketing Par for the Course
To make connect with new audiences, Performance Golf developed a beginner’s program, which launched in January and focuses on golf etiquette, terminology and basic techniques.
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Possible 2026
POSSIBLE 2026: From AI Theory to Application: How Some of the Biggest Brands Are Integrating AI Into Marketing
How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.
