Data + Privacy

Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […]

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future.  Now, AI is ushering in the next frontier of brand-on-brand competition. […]

The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising.  This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets.  Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests.  These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]