research Archives - Chief Marketer

Brands Need to Consider Martech Investments Wisely: Report

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Direct Marketing | Print

Why Martech Investments Aren’t Optimized: Infographic

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

Social

Vape Marketing on Social Media Fueled by Bots

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

Direct Marketing | Print

Direct Mail Improves Multichannel Mix: Report

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

Facts & Figures

Lead Generation Resources on the Rise: Report

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.

Facts & Figures

Easy Returns Process Crucial to Ecommerce Success: UPS

The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.

ROI | Metrics

Less than 30 Percent of Marketers Understand ROI: Report

The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,.

Facts & Figures

Sales Teams Face 24 Percent Turnover Annually: Gartner

Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs.