Acquisition Archives - Chief Marketer

AI

Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.

Marketers

Clicking With B2B Customers: 4 Lessons From B2C Marketing

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

Demand Gen

How Brands Can Build Trust and Loyalty Through Customer Engagement

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

Video Marketing

How to Make an Impactful B2B Product Video

Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.

Acquisition

From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment

Strategies to drive sales and marketing alignment in your organization.

Digital

ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

Marketers on Fire

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

We spoke with ADT’s DeLu Jackson about the company’s transformation, challenges and innovations.

Acquisition

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.