AI
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AI
Monetization Through Content Indexing: a Crucial Step for Media and Entertainment Companies
The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.
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AI
4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights
AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.
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Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
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Technology
Why GenAI Isn’t Just About Creating Marketing Content
GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
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Data & Analytics
How to Avoid Google Penalizing AI-Generated Marketing Content
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
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MarTech
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company’s specific needs.
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Technology
How Etsy Is Upskilling its Workforce With GenAI and Machine Learning
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.
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Technology
3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.
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Digital
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
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Technology
Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
