PR/Comms |

Branding/Marketing

Apple’s AI Problem Isn’t Siri. It’s the Story Apple Can No Longer Tell.

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.

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Branding/Marketing

PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR

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Branding/Marketing

How Everpure Prepared Employees for One of B2B Tech’s Rarest Rebrands

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Digital & Technology

85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.

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Digital & Technology

The Comments Section Is a Liability. AI Just Made It Worse.

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Branding/Marketing

Fandom FOMO: What It Is and How to Catch the Fun Before It Waddles Away

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Crisis Management

The Crisis Threat Hiding in Plain Sight: Your AI Chat History

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Branding/Marketing

PR Roundup: Celebrity Super Bowl Ad Impact, Cheaper Chips and a Very Denny’s Valentine’s

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Crisis Management

PR Roundup: Cheese Recall, Black Friday Frenzy and a Holiday PSA That Hits Home

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From the Editors

Branding/Marketing

The Best Conversations at Cannes Weren’t About AI

Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.

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Digital & Technology

Your CEO Has an AI Profile. Did You Build It, or Did the Algorithm?

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Branding/Marketing

Five Questions With Kevin Wong: How The Trevor Project Is Keeping Its Mission Visible When Corporate Pride Support Is Uncertain

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Branding/Marketing

PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling

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Branding/Marketing

The Case for Communicators at Cannes Lions

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Crisis Management

Turning a Crisis into a Catastrophe: Ten Lessons From a Texas Developer’s PR Disaster

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Digital & Technology

Seven Rules for Getting Your Content Cited by AI

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