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Branding/Marketing

PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI’s Reputation Problem Gets a Formal Warning

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

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Crisis Management

PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120

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Media Relations

How to Turn Original Research Into a Newsworthy Story

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Digital & Technology

If AI Can’t Find You, No One Can: How to Stay Visible in Search

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Crisis Management

PR Roundup: Cornell’s Crisis of Trust, Why Health Credibility Isn’t Enough and How Logan Airport Went Viral

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Crisis Management

PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion

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Crisis Management

PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point

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Digital & Technology

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like

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Branding/Marketing

PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC

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From the Editors

Media Relations

The White House Press Freeze Exposed a Bigger Question for PR: Who Counts as Media Now?

According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.

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Crisis Management

Before You Hit Send: Making Ethics Part of the Workflow

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Crisis Management

PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash’s Rare Admission and What Holiday Shoppers Really Want From Brands

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Corporate Social Responsibility

Climate Comms is Broken. Here is What Actually Resonates.

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Media Relations

Ask a Journalist: Jack O’Brien on Audience Trust and Telling Stories That Connect

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Digital & Technology

Your Client Didn’t Share the Podcast Episode. The Host Noticed.

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Branding/Marketing

The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold

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