Crisis Management
How TikTok’s Disappearance Became a PR Masterclass
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
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Crisis Management
PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation
This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.
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