Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
From
Upcoming
Trending in PR/Comms
From the Editors
Crisis Management
What ‘Survivor’ Reveals About Executive Communication Under Pressure
Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.
From
