Shopper/Retail

Influencer Marketing

True Religion CMO Shares Marketing Secrets Behind Doubling the Business

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

Shopper/Retail

How Physical Stores Bring the Wayfair Brand to Life

Campaigns

Shutterfly CMO Dishes on its Holiday Marketing Campaign, AI and More

AI

Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer

Media Relations

How Generosity Plus Public Relations Builds a Brand

Trending in Shopper/Retail
Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth

AI

EBay Readies for AI Search Shift

AI

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages

Branding/Marketing

Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign

From the Editors

Shopper/Retail

Ulta Aims for New Shoppers and More Spend with New Marketplace

Ulta’s new marketplace allows it to expand into adjacent categories and quickly add viral products.

Shopper/Retail

How Kohler Boosts Conversion from the Product Detail Page

Pop-Ups

Cheez-It Boosts Social Buzz with Night Club Pop-Up

Branding/Marketing

Colgate-Palmolive’s New Corporate Logo Is Employee Approved

Shopper/Retail

Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help

Demand Gen

Top Marketing Takeaways From LeadsCon Connect

Shopper/Retail

Bissell Shares Four Quick Customer Experience Conversion Wins