Shopper/Retail

Top Women Network

Samples, short videos drive Supergoop’s marketing strategy, CMO says

CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.

Shopper/Retail

Gritty Ambassadors To Increase Brand Awareness At Every Man Jack

Shopper/Retail

Economy Squeezes Back-To-School Spending, Deloitte Finds

Shopper/Retail

Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year

Shopper/Retail

Tractor Supply CMO Aims to Balance AI With The Human Connection

Trending in Shopper/Retail
Shopper/Retail

How a Well-Known License Propels a Toothbrush Brand

Shopper/Retail

How Helzberg’s New Product Data System Drives Customer Acquisition

Shopper/Retail

Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday

Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.

From the Editors

Shopper/Retail

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

AI

Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools

Shopper/Retail

Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower

Shopper/Retail

Chewy Chases World Cup Attention With Cuddle Shuttle

Shopper/Retail

How FragranceNet Weighs the Cost of RCS Marketing

Shopper/Retail

Florastor CMO Shares Creator Challenges and An Unexpected Male Customer

Shopper/Retail

Martha Stewart Shares Marketing Tips To Stay Relevant