Shopper/Retail

Shopper/Retail

Why Bob’s Discount Furniture Tweaks its Microdrama Strategy After First Season Drives $9 Million

Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.”

Profiles & Campaigns

The UPS Store SVP: Character Marketing Isn’t Just For B2C

Shopper/Retail

Target Taps an Outside Voice as New CMO

Shopper/Retail

Custom Ink Bets on Gratitude, Earned Media to Grow Its K-12 Business

Shopper/Retail

Ryde Builds Awareness with Athletes, From NIL Interns to Rob Gronkowski

Trending in Shopper/Retail
Shopper/Retail

Eos Shares How It Turns Organic Users Into Brand Amplifiers

Shopper/Retail

Target Taps an Outside Voice as New CMO

Profiles & Campaigns

The UPS Store SVP: Character Marketing Isn’t Just For B2C

Shopper/Retail

Why Retail Stores — Not D2C — Are Key to Topo Athletic’s Marketing

From the Editors

Shopper/Retail

New HealthyBaby CMO Taps Into Content Background to Grow Diaper Brand

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs the strategy for her new role in this Q&A.

Shopper/Retail

Fanatics Fights Out-of-Stocks to Win Over 100 Million Fans

Shopper/Retail

Whoop’s Marketing Shift Drives Hypergrowth and Demand Planning Woes

Shopper/Retail

Bota Box Drives $1 Million in Display Sales With Football Marketing Push

Shopper/Retail

Two in Five Shoppers Purchase At Real-World Marketing Events

Shopper/Retail

Why Accelerator Trades Equity for Celebrity Endorsements

Shopper/Retail

Why Celsius Still Chases Gym Floors Despite Its Pepsi Reach