Shopper/Retail

Top Women Network

The Knot Says ‘I Do’ to ChatGPT Ads Pilot

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

Shopper/Retail

How the Lowe’s Marketplace Boosts SEO Value, Sales

Digital & Technology

Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

Influencer Marketing

Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push

Campaigns

Great Clips Taps into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign

Trending in Shopper/Retail
Digital & Technology

Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

Shopper/Retail

Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers

Influencer Marketing

Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter

Shopper/Retail

CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

From the Editors

Shopper/Retail

Land O’Lakes CMO Aims to Change Rural America’s Image

Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.

Campaigns

Three CMOs Weigh In on the Power of a Marketing Campaign Tagline

Shopper/Retail

Milani Cosmetics Touts Quality Ingredients in New Campaign

Shopper/Retail

City Furniture Boosts Organic Search Traffic With More Product Data

Shopper/Retail

Diaper Brand Coterie Uses Stores as a Marketing Channel

Shopper/Retail

How Sprouts Farmers Market Ended Up in the Biggest TV Show of 2025

AI

Thirdlove CMO Prepares for AI Shopping Shift