Shopper/Retail

Shopper/Retail

Clarks Steps Up Influencer Marketing In Affiliate Program Overhaul

Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.

Shopper/Retail

Gritty Ambassadors To Increase Brand Awareness At Every Man Jack

Profiles & Campaigns

Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership

Shopper/Retail

Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year

Shopper/Retail

Why OxiClean Says In-Person Marketing Events Keep Getting Better

Trending in Shopper/Retail
Shopper/Retail

How a Well-Known License Propels a Toothbrush Brand

Shopper/Retail

Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower

Shopper/Retail

How Helzberg’s New Product Data System Drives Customer Acquisition

Shopper/Retail

Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday

From the Editors

Shopper/Retail

New Povison Flagship Store Unlocks Deeper Customer Engagement, Higher AOV

After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of sales with a 30% higher AOV.

Shopper/Retail

How Polywood’s Chief Digital Officer Increases Repeat Purchases, Sales and More

Top Women Network

Samples, Short Videos Drive Supergoop’s Marketing Strategy, CMO Says

Shopper/Retail

Economy Squeezes Back-To-School Spending, Deloitte Finds

Shopper/Retail

Tractor Supply CMO Aims to Balance AI With The Human Connection

Shopper/Retail

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

AI

Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools