Shopper/Retail

Shopper/Retail

Q&A with Lands’ End CMO on Marketing to the Modern Consumer

Sarah Sylvester spent nearly two decades at Victoria’s Secret and is now putting her brand transformation skills to work as Chief Marketing Officer at women’s apparel brand Lands’ End.

Shopper/Retail

Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk

Campaigns

Mom App Peanut Aims to Legitimize Matrescence

Shopper/Retail

‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending

Campaigns

DSW Aims to Acquire Young Customers Without Turning Away Large, Loyal Base

Trending in Shopper/Retail
Shopper/Retail

Thorne Shifts Marketing Message Strategy Away From Product Focus

Digital & Technology

Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

Influencer Marketing

Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter

Shopper/Retail

CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

From the Editors

Social

Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk

Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.

Influencer Marketing

Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

Shopper/Retail

Munchkin Markets New Baby Formula To ‘Leakiest’ Customer Acquisition Bucket

Shopper/Retail

Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators

Shopper/Retail

How Boll & Branch Spotted Scammers Attempting Generative AI Fraud

Shopper/Retail

Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store

Top Women Network

The Knot Says ‘I Do’ to ChatGPT Ads Pilot