Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market
Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]
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From the Editors
Online holiday sales to increase 8% for 2024 season
Both Adobe and Deloitte say deals will fuel online sales growth. Inflation will slow holiday sales producing more modest growth after pandemic-related surges. Consulting firm Deloitte and digital customer experience vendor Adobe both estimate 2024 online holiday sale will increase around 8% compared with last year. Deloitte forecasts a slowdown in holiday sales growth Deloitte […]
