Shopper/Retail
Shopper/Retail
Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday
Following its best quarter in five years, Advance Auto Parts is highlighting its 94-year heritage in a new top-of-funnel marketing campaign, said Bruce Starnes, Chief Merchandising Officer.
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From the Editors
Shopper/Retail
Fenty Strategizes To Rank in Agentic AI Platforms
After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.
