Shopper/Retail

Eos Shares How It Turns Organic Users Into Brand Amplifiers

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.

The UPS Store VP: Character Marketing Isn't Just For B2C

Profiles & Campaigns

Shopper/Retail

Eos Shares How It Turns Organic Users Into Brand Amplifiers

The UPS Store SVP: Character Marketing Isn’t Just For B2C

Target Taps an Outside Voice as New CMO

Custom Ink Bets on Gratitude, Earned Media to Grow Its K-12 Business

New HealthyBaby CMO Taps Into Content Background to Grow Diaper Brand

Target Taps an Outside Voice as New CMO

The UPS Store SVP: Character Marketing Isn’t Just For B2C

Why Retail Stores — Not D2C — Are Key to Topo Athletic’s Marketing

Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership

From the Editors

Fanatics Fights Out-of-Stocks to Win Over 100 Million Fans

Whoop’s Marketing Shift Drives Hypergrowth and Demand Planning Woes

Bota Box Drives $1 Million in Display Sales With Football Marketing Push

Two in Five Shoppers Purchase At Real-World Marketing Events

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Why Celsius Still Chases Gym Floors Despite Its Pepsi Reach

Brands Eye Short, 4-Day Pop-Up Shops in September

Lead-to-Customer Conference