Newsletters

1 Branding/Marketing How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. Beauty discussed how to build and keep credibility with their audiences. READ FULL STORY 2 Branding/Marketing X and Morgan Stanley Bet Financial Chatter Can Drive Trades Morgan Stanley and X detailed […]

At Advertising Week New York this week, major brands like Hershey, LinkedIn and e.l.f. Beauty discussed how to build and keep credibility with their audiences. “You can be loved but not chosen actively,” said Stacy Tappitt, Chief Growth and Marketing Officer at The Hershey Company. The way to get chosen is to deliver value before […]

1 B-to-C Events Eos Shares How It Turns Organic Users Into Brand Amplifiers Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in person. Plus, we cover how Eos measures success at events. READ […]

When Shana Stephenson joined the New York Liberty as a consultant in 2018, she faced an uphill battle. The challenge wasn't just attracting new fans to the WNBA team — it was retaining longtime supporters while making the case for investment in women's sports, at a time when media attention and sponsorship deals were hard […]

1 Marketers The New York Liberty’s Lesson in Betting on Brand Before Metrics At HubSpot's Unbound conference, New York Liberty Chief Brand Officer Shana Stephenson detailed how marketing culture helped the team rebuild its brand and grow its sponsorships. READ FULL STORY 2 Shopper/Retail Whoop's Marketing Shift Drives Hypergrowth and Demand Planning Woes The brand's […]

When Parker got pulled into an organic LinkedIn challenge to “sell me this pen,” the team at the Newell-owned brand had to decide whether to jump in. At first, they treated it as social listening. But as volume grew, the brand opted to engage. Newell CMO Nick Hammitt takes us through a series of calls made […]

1 AI Inside Mortgage Solutions Financial's ChatGPT Ad Experiment Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand. CM reports from HubSpot's UNBOUND conference, where the marketing chief sat down with OpenAI. READ FULL STORY 2 […]

Some 13,000 marketing and sales leaders convened at HubSpot’s Unbound conference this week to discuss strategies for securing AI visibility. With the majority of buyers initiating queries within AI tools instead of traditional search engines or brand websites, it’s critical for companies to show up there — and to show up favorably. In a session with […]

1 AI What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy Sean Gilpin, CMO at Hyundai Motor America, details the brand's new marketing campaign, "Mark of a Warrior," which helps raise funds to fight childhood cancer. READ FULL STORY 2 Campaigns Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign Marketing campaigns featuring […]

Hyundai has launched a new creative campaign for its Hope on Wheels charity, which debuts with the NFL, taps Strava’s endurance community and entails redesigning hospital gowns for kids with cancer. According to Sean Gilpin, CMO at Hyundai Motor America, the work behind “Mark of a Warrior” reflects a shift in how the company uses data and AI: […]