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Sponsored by: The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. The setback, however, turned out to be a blessing in disguise from a marketing standpoint, according to Tariq Hassan, Chief Marketing and Customer […]

The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. The setback, however, turned out to be a blessing in disguise from a marketing standpoint, according to Tariq Hassan, Chief Marketing and Customer Experience Officer […]

1 AI Monetization Through Content Indexing: A Crucial Step for Media and Entertainment Companies The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the […]

Sponsored by: Thanks to an explosion of user-generated content surrounding the company’s insulated tumbler products, Stanley’s organic social and digital engagement is likely envied by more than a few brands. The “pack my Stanley with me” TikTok trend, for instance, has users converting the tumblers into mini backpacks by attaching a range of accessories to […]

1 Branding/Marketing PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’ We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand's new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year. READ FULL STORY 2 AI Using AI-Driven Data […]

Sponsored by: Pepsi’s latest initiative to support small businesses is centered around elevating local restaurants and the role they play in building connections between people in local communities. The campaign, dubbed “Local Eats Better With Pepsi,” kicked off last month with a spotlight on the hometown restaurant of singer Kelly Rowland, which featured the celebrity […]

1 AI Why Podcast Ads Are Underleveraged—and How Brands Can Benefit The podcast audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet the podcast advertising channel remains underleveraged. Our columnist explores the disconnect and how brands can capitalize on the medium. READ FULL STORY 2 Branding/Marketing e.l.f. Chief Brand […]

The point of differentiation for Denon PerL Pro earbuds within the audio space is its ability to personalize and optimize each user’s music listening experience through its proprietary “adaptive acoustic technology.” But even if the product performs amazingly well for those who experience it, from a marketing perspective this presents an awareness challenge. “The point […]

1 Branding/Marketing Aligning Your Marketing Budget Mix to Your Organization's Priorities A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively. READ FULL STORY 2 Branding/Marketing Behr Paint's Head of Global Marketing Talks Color of the Year […]

Sponsored by: Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, on-trend color is designed inspire consumers to take on fall home renovation projects with style. According to Andy Lopez, […]