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Polywood’s Chief Digital Officer Ben Spiegel wants shoppers to know the retailer is more than just a place to buy a great chair. He wants the outdoor furniture brand to stand for a lifestyle of living well outside. After joining the company in March he has doubled the in-house creative team, invested in a tech […]

1 Campaigns Samples, Short Videos Drive Supergoop’s Marketing Strategy, CMO Says Supergoop CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing. Chief Marketer has the story. READ FULL STORY 2 CMO Council Evaluating Martech Through Real-World Deployment Patterns As AI accelerates the pace of marketing execution, weak foundations […]

Today’s CMO remit extends far beyond telling the brand story. Chief marketers must also shape strategy, manage reputation and steer the customer experience alongside sales and product teams. And in industries like specialty commercial insurance, which provides coverage for complex or high risk businesses, that responsibility raises the stakes. We spoke with Jennifer Marino, CMO […]

1 Agencies Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A. READ FULL STORY 2 Profiles & Campaigns Gritty Ambassadors To Increase Brand Awareness At Every […]

Tractor Supply works to give consumers a personalized shopping experience, likely with an interaction from one of its employees and an assist from artificial intelligence, according to Chief Marketing Officer Kimberley Gardiner. But the retailer is still working on the best way to use AI to provide a “frictionless” experience to shoppers, because that concept […]

1 AI How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements. READ FULL STORY 2 B-to-C Events Crayola Grows Up: How […]

1 Campaigns Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. According to CMO Jake Galtere, Naturium’s marketing team reviews all social media content that mentions its brand to listen to shoppers and find influencers. READ […]

Pure Storage became Everpure earlier this year, marking the culmination of more than a year of work and a broader effort to reposition the company beyond its roots in enterprise storage. According to CMO Lynn Lucas, the company concluded that its brand no longer reflected the business it had become. She recently spoke with Chief […]

1 AI Gartner CMO Spend Survey: Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend According to the 2026 Gartner CMO Spend Survey, there is a shift toward consumption-based martech solutions and paid media spend is on the rise. We review highlights from the report, including insights on the most efficient AI-forward organizations and CMOs' […]

“It's about finding those passion points, but looking at ways that you can engage with continuity — not just a one-off, but showing up in an event, having the digital relationship and building the creator network around it as well. It starts with continuity and the authentic narrative your brand tells." —Lauren Flanigan, Head of […]