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When Ramon Soto joined Northwell Health as SVP and Chief Marketing and Communications Officer 12 years ago, his directive was to persuade New Yorkers to choose the brand — in one of the most competitive healthcare markets in the country. But he wanted to break away from standard hospital marketing. Fewer doctors in white coats, less […]

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month, a role that includes product strategy and innovation alongside marketing oversight. His new mandate: unifying the consumer experience across Behr’s digital ecosystem. For one, the brand just relaunched its website, transitioning from an ecommerce shop to what Lopez calls a “color […]

1 Marketers How MDVIP's CMO Markets to Doctors and Patients Simultaneously Most marketers are tasked with reaching multiple audiences as they seek new paths to growth. But for healthcare marketers, the core audiences of patients and physicians can be especially different. We spoke with MDVIP's CMO Alyssa Schaefer about that balancing act. READ FULL STORY 2 […]

Carhartt is in the second year of a campaign that highlights the labor and workers building Highmark Stadium, the new home of the NFL's Buffalo Bills. Rather than slapping a name and logo on the stadium and then marketing it to people, the brand chose to spotlight the 5,900 tradespeople who constructed it — by handing out rally towels […]

1 Influencer Marketing Circana Report: Most Brands Still Have Room to Grow Influencer Investments Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven't pushed the channel as far as they could. READ FULL STORY 2 Engagement Blenders CEO Dishes on Why Its New Creator Will Elevate […]

Creator marketing is hot in retail right now, with many merchants clamoring to invest in the technology and partners to move their brands forward while staying authentic. But Jack Gray, CEO of Blenders Eyewear, wants to shake it up a bit. He’s hired content creator Jordan Howlett (aka “The Stallion”) as the brand’s Chief Content […]

1 Influencer Marketing Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks. READ FULL STORY 2 AI How NetApp's CMO Turned One AI-Generated Ad into a Rethink of Marketing When NetApp pushed out an AI‑generated Super Bowl […]

When NetApp CMO Gabie Boko produced an AI-generated Super Bowl campaign in two weeks at roughly a tenth of the usual cost, her team was thrilled. But then, it stalled. Because while the team optimized for speed and savings, they also skipped some basics — like structured testing and a plan for what came after […]

1 Social How Evvy Uses Humor, Science & Short‑Form Video To Rebuild Trust in Women’s Health Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education. READ FULL STORY 2 Pop-Ups New Povison Flagship […]

Polywood’s Chief Digital Officer Ben Spiegel wants shoppers to know the retailer is more than just a place to buy a great chair. He wants the outdoor furniture brand to stand for a lifestyle of living well outside. After joining the company in March he has doubled the in-house creative team, invested in a tech […]