Newsletters

1 Branding/Marketing Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, the challenges of event measurement and marketing a brand globally while maintainging local relevance. […]

When Florastor was conducting product research for its just-launched Digest + Skin Renew probiotic, a surprising insight surfaced: 50% of product interest came from men. Typically the brand’s supplements appeal to women, but consumer research showed that men were interested in the idea of taking a single capsule to care for their skin. We spoke […]

1 Shopper/Retail Fenty Strategizes To Rank in Agentic AI Platforms After noticing a ‘seismic shift’ in consumers using agentic platforms, the Chief Digital Officer at Fenty Beauty Brands shares how the company is adapting to shoppers' new way of discovering products. READ FULL STORY 2 Shopper/Retail Martha Stewart Shares Marketing Tips To Stay Relevant In […]

Fenty Beauty is diving into marketing with agentic AI platforms, because the brand is seeing consumers migrate there, according to Sapna Shah Parikh, Chief Digital Officer and Senior Vice President of Global Marketing at Kendo Brands Inc., the owner of Fenty Beauty Brands. “Being in this industry for so many years, you know when you're […]

1 Campaigns Hint Water Launches Sexy Campaign To Tap Into Culture Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, Senior Vice President of Marketing. Here's the company's plan to re-energize its decades-old brand. READ FULL […]

You’ve likely seen soccer legend David Beckham star in a brand campaign or two leading up to this summer’s FIFA World Cup. Perhaps it was Adidas, Bank of America or Stella — or Verizon, which we covered back in October. As of last week, add The Home Depot to the list of brands he’s showing […]

1 Campaigns Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes. David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup. We spoke with the brand's Creative Marketing VP about its origins.  READ FULL STORY 2 Online Advertising Strong Retail Relationship at Target Drives Sales […]

Warehouse retailer Sam’s Club is tapping its most loyal customers — members of its current membership — to become influencers. We spoke with Diana Marshall, Executive Vice President and Chief Experience Officer, about how its recently launched creator network will represent a key part of the brand’s marketing pie in 2026, and why she believes […]

Sponsored by: 1 AI 8 Ways to Use AI in Marketing, According to Anthropic’s Austin Lau Insights and best practices for marketing teams experimenting with Claude and other LLMs, according to Anthropic's growth marketer Austin Lau. READ FULL STORY 2 Campaigns Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products Chief Brand Officer Michelle […]

Sponsored by: Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, attribution and a suite of AI-powered workflows largely on his own, contributing to the company’s meteoric rise from $150 million […]