Data-Driven Thinking
Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. But the evidence can still arrive after the money is committed. In three previous pieces, I argued that agents need […]
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From the Editors
Data-Driven Thinking
Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds of ad tech, martech and data vendors. Read more. When Apple’s AppTrackingTransparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like […]
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