2026 WINNERS ANNOUNCED!

Meet the 2026 Campaigns of the Year
 
The Standard for Marketing Excellence

The Chief Marketer Campaigns of the Year Awards celebrate the most effective, innovative and impactful marketing campaigns shaping today’s landscape. In an environment defined by tighter budgets, higher expectations and constant change, this year’s winners rose to the challenge, bringing together strategy, creativity and execution across channels to drive real business outcomes.

Categories Menu

Campaign Excellence

B2B Campaign of the Year

Winner
Mack Trucks - Mack Hotel Mack Trucks - Mack HotelStein
Honorable Mentions

B2C Campaign of the Year

Winner
Mattel UNO Social Clubs National Campaign Mattel UNO Social Clubs National CampaignMirrored Media
Honorable Mentions

Best Campaign - Financial Services / Banking

Winner
The Smart Response: How Smarty Owned the Tariff Moment The Smart Response: How Smarty Owned the Tariff MomentBospar
Honorable Mention

Best Campaign - Food & Beverage

Winner
Barilla F1 USGP 'Domenica Italiana' Barilla F1 USGP 'Domenica Italiana'ENGAGE RESONATE
Honorable Mention

Best Campaign - Healthcare

Winner
UpToDate Expert AI Launch UpToDate Expert AI LaunchWolters Kluwer

Best Campaign - Technology

Winner
HP LEVEL: Reforge HP LEVEL: ReforgeInfinity Marketing Team

Best Campaign - Travel & Hospitality

Winner
HappyKids Drove 156% Booking Rate for Great Wolf Lodge HappyKids Drove 156% Booking Rate for Great Wolf LodgeFuture Today
Honorable Mention

Best Integrated Marketing Campaign

Winner
The Gift of Proximity: How Digital Culture Group Made Fossil the Style Story of Holiday Travel The Gift of Proximity: How Digital Culture Group Made Fossil the Style Story of Holiday TravelDigital Culture Group
Honorable Mentions

Breakthrough / Challenger Brand Campaign

Winner
Archer Aviation Archer AviationInfinity Marketing Team

Creative, Content & Experience

Best Content Marketing Campaign

Winner
Eaton Paths to Power Eaton Paths to PowerJack Morton
Honorable Mention

Best Creative / Brand Experience

Winner
Mattel UNO Social Clubs National Campaign Mattel UNO Social Clubs National CampaignMirrored Media
Honorable Mentions

Best Influencer / Creator Campaign

Winner
Gamerhood 4 Gamerhood 4Infinity Marketing Team
Honorable Mentions

Best Partnership / Collaboration Campaign

Winner
Gilmore Girls x Bliss Gilmore Girls x BlissAS Beauty Group
Honorable Mention

Best Rebrand / Relaunch Campaign

Winner
Seeing RealSense Seeing RealSenseBospar

Experiential & Engagement

Best Branded Exhibit

Winner
Mattel Barbie x Coachella Activation & Influencer Brand Trip Mattel Barbie x Coachella Activation & Influencer Brand TripMirrored Media
Honorable Mention

Best Entertainment or Cultural Tie-In Campaign

Winner
Sprite Noches Buenas Sprite Noches BuenasCanela Media
Honorable Mentions

Best Event / Experiential Campaign (B2B)

Winner
HubSpot INBOUND 2025 HubSpot INBOUND 2025Agency EA
Honorable Mentions

Best Event / Experiential Campaign (B2C)

Winner
Michelob ULTRA Summit Michelob ULTRA SummitSparks
Honorable Mentions

Best Experiential Activation or Pop-Up Campaign

Winner
Mattel UNO Social Clubs National Campaign Mattel UNO Social Clubs National CampaignMirrored Media
Honorable Mentions

Best Sports Tie-In / Activation

Winner
Michelob ULTRA Summit Michelob ULTRA SummitSparks
Honorable Mentions

Best Tradeshow / Industry Event Program

Winner
CES 2026 Brand Campaign CES 2026 Brand CampaignConsumer Technology Association
Honorable Mention

Innovation & Purpose

Best Employee / Internal Engagement Campaign

Winner
Knauf National Sales Meeting - Austin Knauf National Sales Meeting - AustinLegacy Marketing
Honorable Mention

Best Purpose-Driven Campaign

Winner
Queer Joy Is Resistance: How PR Turned a Sponsorship Crisis into Record Fundraising Queer Joy Is Resistance: How PR Turned a Sponsorship Crisis into Record FundraisingBospar
Honorable Mention

Best Sustainability Campaign

Winner
HERE CES 2026: "Start at the End" HERE CES 2026: "Start at the End"Jack Morton Worldwide

Best Use of AI & Technology in a Campaign

Winner
Seeing RealSense Seeing RealSenseBospar
Honorable Mention

Strategy & Business Impact

Best Brand Awareness Campaign

Winner
Jeep Cherokee 4x4 City Camp Jeep Cherokee 4x4 City CampGeorge P. Johnson Experience Marketing
Honorable Mentions

Best Customer Acquisition Campaign

Winner
Barilla F1 USGP 'Domenica Italiana' Barilla F1 USGP 'Domenica Italiana'ENGAGE RESONATE
Honorable Mention

Best Data-Driven Campaign

Winner
Franklin Madison Direct Franklin Madison DirectFranklin Madison

Best Local / Regional Campaign

Winner
Barilla F1 USGP 'Domenica Italiana' Barilla F1 USGP 'Domenica Italiana'ENGAGE RESONATE
Honorable Mention

Best Loyalty / Retention Campaign

Winner
CI Games Lords of the Fallen II: Tattoo Sanctum CI Games Lords of the Fallen II: Tattoo SanctumJack Morton

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  • Awards

    $499
    Winner Award
    $349
    Honorable Mention Award

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More Awards Programs

CM Ignite Awards
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CM agencies of the year

Contact Us

If you have any questions or need assistance entering the Campaigns of the Year Awards, please contact
Mary-Lou French at mfrench@accessintel.com

If you have any inquiries about sponsorships for the 2026 Campaigns of the Year Awards, please contact 
Kelly Mahoney at kmahoney@accessintel.com