Events
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B-to-C Events
Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults
With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.
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Shopper/Retail
Chewy Chases World Cup Attention With Cuddle Shuttle
The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.
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Events
Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez
Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.
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View on Demand
Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape
Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]
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Proving CTV Performance Under Executive Scrutiny
CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional […]
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Events
Backstage With Chief Marketer: Diane Hund, SVP and CMO at US Foods
While on the ground at the Experiential Marketing Summit last month, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods.
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View on Demand
How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact
Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to […]
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Events
Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape
Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]
From
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View on Demand
Beyond the Roadmap: What Agencies That Ship AI Actually Do Differently
AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the […]
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Sponsorships
Liquid I.V.’s McLaren Racing Partnership Cements Its Foothold in Formula 1
When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ones celebrating. Read how Liquid I.V. is doubling down on its alignment with Formula 1 through a new partnership.
