Events
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Shopper/Retail
Eos Shares How It Turns Organic Users Into Brand Amplifiers
Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.
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Shopper/Retail
Two in Five Shoppers Purchase At Real-World Marketing Events
A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in person.
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Shopper/Retail
Why Celsius Still Chases Gym Floors Despite Its Pepsi Reach
Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.
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Events
Instructure President Explains What B2B Marketers Can Learn From Consumer Brands
B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says former CMO, now President Armin Molavi in this Q&A.
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Shopper/Retail
Why OxiClean Says In-Person Marketing Events Keep Getting Better
OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.
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Events
CFX Most Powerful Women Awards
The CFX Most Powerful Women Awards recognize the leaders shaping the future of connectivity, media and technology. For 20 years, this program has honored the women leading one of the most consequential industries in the world — from the C-suite of major cable operators and broadband providers to the policy tables, boardrooms and engineering teams […]
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Events
Cynopsis Top Women in Media Awards
The Cynopsis Top Women in Media Awards recognize the most influential women in media, entertainment, and advertising — honoring leaders across broadcast, streaming, ad tech, esports, sports, digital publishing, and emerging technology. Submit your nomination by August 7 and celebrate the women driving this industry forward. Self-nominations are welcome across 20+ categories, from the C-suite […]
From
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B-to-C Events
Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults
With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.
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Shopper/Retail
Chewy Chases World Cup Attention With Cuddle Shuttle
The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.
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Events
Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez
Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.
