Events Archives - Chief Marketer

Jameson Makes the Case for an NFL Game in Ireland With a Tailgate Tour Stateside

Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football season happen in the nation of Ireland. So to make some noise about that—and make the case for bringing a game to Ireland—Jameson launched the “Touch Down in Ireland” campaign with a stunt at the NFL HQ in NYC, coupled with tailgating activations happening next month.

Engagement

Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

Engagement

Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

Digital

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.

Engagement

Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

Social

Brands on Fire: United Soccer League CMO on Community-First Storytelling

We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.

Engagement

Pinterest Consumer Marketing VP on Coachella Debut

Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.

Engagement

Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh

A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.

Technology

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.

Digital

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.