Topic

Resources

  • Events

    Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

    Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]

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  • Events

    Proving CTV Performance Under Executive Scrutiny

    CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional […]

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  • Events

    How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact

    Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to […]

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  • Beyond Impressions: How to Plan, Target & Measure Mobile OOH

    As the industry moves beyond basic impression metrics, this webinar will explore how advanced data capabilities are transforming how campaigns are planned, targeted, and measured. Learn how to replace guesswork with precision—ensuring your campaigns run in the right places, reach the right audiences, and deliver against real KPIs.

  • Events

    Beyond the Roadmap: What Agencies That Ship AI Actually Do Differently

    AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the […]

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  • The Measurement Gap in B2B Advertising

      Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B advertising is undergoing a major transformation. Campaigns now span multiple channels, target entire buying committees, and draw on richer audience data than ever before. Yet most marketers are still struggling to answer a fundamental question: are these investments actually working? In this exclusive research […]

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  • The Ultimate Guide to Headless CMS and Beyond

    In this guide, we’ll explain in non-technical terms what “headless” is and how the latest evolution of headless technology is transforming people, process, and technology. We’ll help you determine whether or not it’s time to modernize your CMS, and supply you with critical questions to consider when choosing a vendor.

  • 2026 Direct Mail Marketing Benchmark Report

    The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing Benchmark Report presents a comprehensive, data‑driven analysis of the current marketing landscape, based on national studies of 500 U.S. marketers and 600 U.S. consumers. The findings reveal […]

  • The State of Audience Data for Broadcast, Cable & Streaming Media

    Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged. Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or […]

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  • The Mailbox Strikes Back

    Marketers say mail is driving customer acquisition, while its influence on consumer spending continues to rise. Join Franklin Madison Direct for an exclusive look at the latest findings from their 2025 Direct Mail Benchmark Report, including insights from over 350 senior marketers and 600 consumers. This data-packed session will reveal what’s working now in mail, […]