Content Marketing
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Data & Analytics
How to Avoid Google Penalizing AI-Generated Marketing Content
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
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Digital
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
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Demand Gen
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
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Social
Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
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MarTech
A Content Marketing Refresh in 13 Steps
Thirteen steps to a content refresh of your website that can help boost SEO.
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Data & Analytics
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
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Technology
Technology Tools Content Marketers Can Leverage in 2022
Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.
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Data & Analytics
How SurvivorNet Leveraged First-Party Data to Create Multiple Content Journeys
SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.
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Acquisition
Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
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Acquisition
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
