Forbes has released its annual “30 Under 30” list of the most innovative and sharp up-and-coming marketers age 30 and under.
The “most striking this year is the number of list-makers who are bringing meaning to marketing—and are, through their work, furthering cultural platforms and supporting priorities such as diversity, women’s leadership and social good,” Forbes said.
The list includes people like Nadia Masri who honed her entrepreneurial skills at 17 running a house painting franchise. She has since launched Perksy, a company that works with some of the world’s most innovative brands, including Diageo and Cirque du Soleil.
Then there’s Nedal Ahmed, a senior copywriter for Droga5. She has worked on “The Talk,” a Procter & Gamble Emmy winning ad addressing racism; “Mama Said Knock You Out,” a spot from Chase featuring Serena Williams; and #OneGoodReason, an anti-smoking campaign for CVS praised by Michelle Obama, Forbes said.
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Frederick Joseph is the founder of We Have Stories, which provides free support to marginalized storytellers and organizations that can shift cultural bias toward better inclusion.
In addition to individuals, “30 Under 30” also includes partners that have transformed marketing like Ziad Ahmed, 19 and Nick Jain, 19, cofounders of JÜV Consulting.
“They are changing the dynamics of customer experience, leveraging the power of advertising and marketing in new ways. They hail from clients, or the marketers themselves, companies like Tesla, Peloton, IBM and Hint; and agencies—creative, digital, strategic or, now more typical, a blend of all three—think Ogilvy, Droga5 and Giant Spoon,” Forbes staffer Jenny Rooney wrote.