Search Results for: research

With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years.

New research indicates that hiring to fill open
marketing positions might take longer than you think.

There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating.

A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey.

A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.

Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.

A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand.

Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways.

The international movement against sexual harassment and assault, #MeToo, has
raised the stakes for brands who want to engage female consumers.

Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.