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Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.

Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.

Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.

Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today.