Q&As
Backstage With Chief Marketer: Chief Growth and Marketing Officer Esi Eggleston Bracey at POSSIBLE 2026
At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more.
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Marketers on Fire
Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership
In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.
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Marketers on Fire
Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and QuickBooks’ Latest Campaign
Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.
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Top Women Network
Top Women Network Launches to Unite Women Across Media, Marketing & Tech
Access Intelligence’s Chief Marketer Network Launches the Top Women Network, a Bold New Platform Uniting the Most Influential Women Across Media, Marketing, and Technology New York, NY — [January 23, 2026] — Access Intelligence’s Chief Marketer Network is pleased to announce the launch of the Top Women Network, a powerful new, cross-brand community created to […]
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Branding/Marketing
CMO Strategy, AI & Brand: Top Stories of 2025
Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.
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Brands on Fire
Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.
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Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
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Events
AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit
The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.
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Conversations
Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth
Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges.
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Sponsorships
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.
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Branding/Marketing
Credit One Bank CMO on Building Brand Awareness With Humor and Education
CMO Michael Coleman discusses why humor can help educate consumers about building good credit.
