Digital + Social

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

Workwear apparel retailer Duluth Trading doubles its ROAS in the lower funnel with humorous campaign.

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]

Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.

It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.