Digital + Social

According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […]

As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.

Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup.