Digital + Social

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.

Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry.

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention.

Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.

A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience.

Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.